SABEW Washington 2016

Google launches a venture called Google Consumer Surveys (GCS). Come to this interactive session and discover how GCS can provide both a monetization opportunity for media companies and a cost-effective consumer-survey service. Learn how to create a survey and reach a representative sample within days -- even hours. This market research tool (g.co/surveys) offers a chance to test new product ideas with consumers to validate new markets, and it also has a possible news value through polling locally or nationally.

Curious? Come armed with questions!

Sponsored by Google Consumer Surveys.

The legalization of marijuana in a growing number of states means marijuana is becoming big business. According to Bloomberg’s 2015 weed index, pot represents a $3 billion market in the U.S.

Discover how to cover this emerging market. In this workshop produced by the Donald W. Reynolds National Center for Business Journalism at the SABEW conference, you’ll learn how to locate financial data for what is mostly a cash business conducted in a complicated regulatory environment. You’ll come away with ideas for stories on banking, entrepreneurship, agriculture, technology, pharmaceuticals, energy, consumer products and safety – and even RICO lawsuits.

Session introduction by Andrew Leckey, President, Donald W. Reynolds National Center for Business Journalism, ASU. Presenters are Ricardo Baca, editor of The Denver Post's website The Cannabist; and Kevin Dale, executive editor of Arizona PBS’s Cronkite News, who directed pot coverage as a top editor at the Post.

Mobile phones have quickly emerged as the dominant platform for the consumption of news, presenting a series of challenges and some big opportunities for journalists and media organizations. The challenges are well-documented: More readers are arriving via social media than from news websites or apps, often spending less time and developing less loyalty to particular media brands. Simultaneously, the proliferation of mobile devices presents opportunities to deliver rich journalism at a moment’s notice to larger, more engaged and often younger audiences.

Three executives at the vanguard of mobile news will offer tips on how to build and maintain audience on mobile, intelligence on which types of stories perform best, and the importance of authenticity in mastering mobile. Zachary Seward leads product development at Quartz, which recently launched a much-heralded app that offers a newsy twist on traditional messaging applications. Heidi Moore previously directed business coverage at Mashable, which was designed from inception to thrive on the social platforms that proliferate on mobile. And Allison Morrow is an emerging-media editor at The Wall Street Journal, where she oversees the editorial team that curates the WSJ’s pioneering Snapchat channel.

• Exit the DoubleTree Hotel on Army Navy Drive.
• Make a left onto Army Navy Drive and go three blocks. You will see Macy's at the corner.
• Make a left in front of Macy's on Hayes Street.
• Go left on Hayes Street and walk down the sidewalk. You will see the Fashion Centre at Pentagon City (also called the Pentagon City Mall).
• The Pentagon City Metro is beneath the mall. On street level, you will see an escalator. Take the Metro escalator down and enter the Pentagon City Metro Station.
• Take the Blue Line to Metro Center.
• Take the 13th Street Exit and take escalator to 13th Street; you should be at the corner of 13th and G streets.
• Walk one block south to F Street.
• Turn right (west) and walk one block to 14th Street.
• Turn left and walk downhill to the National Press Building lobby.
• Enter and take the elevators to the 13th Floor.

Via car: Directions for driving and parking at the National Press Club are available at www.press.org/about/visit-us.